What is eCPM in Google Adsense ?
eCPM = effective Cost Per Mille
OR
eCPM = (total adsense earnings/ total impressions) * 1000
It does not affect earnings, rather explains your earnings.
Formula:
Earnings = (Clicks / Page CTR) * (Page eCPM * .001)
Page CTR = Clicks / Page Impressions
In other words
The effective cost-per-thousand impressions (eCPM) is a useful way to compare revenue across different channels and advertising programs. It is calculated by dividing total earnings by the number of impressions in thousands. For example, if a publisher earned $200 from 55,000 impressions, the eCPM would equal $200/55, or $3.63. However, please keep in mind that eCPM is a reporting feature that does not represent the actual amount paid to a publisher.
Wednesday, April 2, 2008
What is eCPM? Definition of eCPM adsense.
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1 comment:
hi,
your site is cool and i learnt a lot on how adsense earnings are calculated.thanks man and keep up the good work.visit my site and tell me what you think
ben
www.internetprince.blogspot.com
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